Saturday, December 30, 2006

Leslie Rohde: The Cats Are Leaving The Bag

During my "retirement party" teleclass the other night, I revealed why I am shutting down my SEO training programs... but I wasn't able to tell you about everyone who is joining me, because they hadn't all told "their people" yet.

Well, today I can let you in on a few of the real identities behind those code names I gave you last week.

"Mr. Blue" is none other than Leslie Rohde, developer of the popular Optilink and Optispider SEO tools, and one of the few people in the world I can go to for a serious technical discussion about search engines and SEO. You can read Leslie's announcement for yourself.

"Mr. Paisley" is Frank Kern, a controversial figure to be sure*, but truly one of the smartest people involved with online marketing today. In spite of what you may have heard, Frank is one of the good guys, and I know a lot of people who don't make a move without getting Frank's feedback first.

"Mr. Green" is Sherman Hu of WordPress Tutorials - a great teacher, who has helped a lot of people get their start online. Sherman will help us out with a lot of technical "how to," and also brings a fresh perspective on the challenges and opportunities of today's web.

There are others yet to be revealed. I would love to tell you all about everyone, but I can't until they make their own announcements.

The other cat that's gotten out of the bag is what I am doing in place of my (now closed) training and coaching programs. If you haven't listened to the podcast from my last teleclass, you can get the MP3 and a PDF copy of the presentation here.

Some of you have probably heard of Stompernet already. If you haven't heard of it, listen to my podcast, read Leslie's announcement, or watch this space, because I will be talking about it in more detail soon.

Stompernet was founded in October by my good friends Brad Fallon ("Mr. Pink," who has built an online retail business from scratch to a $10 million+ business) and Andy Jenkins ("Mr. White," who has done the same, and is our "go to guy" for analytics, conversion, multivariate testing, and a lot more).

With over 1000 members today, Stompernet is currently closed to new membership, but we (the new faculty) got them to pry the door open for our loyal readers and students.

I will be posting more over the coming hours and days, as we move toward our "big day" next week, when you will have an opportunity to join us... but watch this space, and register for our announcement list, because we will only be able to hold the door open for about 24 hours.

P.S. If you have any problem getting access to the podcast, just email me, questions(at ) and I will be happy to send you the download link.

*In the online world, sometimes we allow others' perceptions to create our reality. Frank and Leslie have both created their share of controversy over the years. If you knew these guys personally, you would know why I am so excited to be working with them. Please, listen without prejudice.

Wednesday, December 27, 2006

I Quit: Ending My Training Programs

You know I'm not one for drama there's a good reason for that subject line.

Here's the scoop... A few days ago, I sent an email out to my newsletter subscribers, telling them that I'm closing the doors on my training business.

Ever since then, I've been flooded with questions like,
  • Where are you going?
  • Why are you quitting?
  • What are we supposed to do now?
All of your questions will be answered tomorrow, in fact, I'm going to answer them in person.

Here's the deal:

I'm holding a ONE TIME free "Retirement Party" teleseminar December 28th, from 7-8pm Central time, and you're invited.


Here's why:

I've prepared an in-depth presentation where I'll be uncovering some of the biggest myths, mysteries, and mistakes we make in search engine marketing today.

...And since I'm getting out of the training business, I'm HOLDING NOTHING BACK. In fact, I've prepared a 36 page presentation that goes along with this teleseminar and you need to go ahead and get it.

You can register for the teleseminar and get your copy of my presentation here:

Here's a little taste of what I'm going to share with you:
  • What Internet 2.0 really is ...and how you can profit from the hype and the reality.
  • How 3 of my students went "beyond SEO" to drive profits sky high
  • Why search engine marketing just isn't enough any more
  • How Traffic x Conversion x Community is more than multiplication
  • My biggest SEO secret - so obvious, you'll slap yourself when you see it
The three student case studies I'm going to share with you, by themselves, are worth the time it will take you to listen in on this call.

There will be a podcast available for download later, but if you can join us on the live call, please do - the sound is always better when you listen live.

We'll talk soon,


P.S. Someone asked if this is some kind of promotional gimmick, where I'll "reopen" my classes right after. (They didn't know me very well!)

The answer is no. I *really am* closing the doors on my training program... and that's why I'm letting it all out on this call.

To register, visit:

Free PPC Video

Hi folks, long time no posts... been buried in work. Two posts for you today - the first is to let you know that I've recorded a free video, that will show you how to boost the traffic from your existing Adwords campaigns without raising your bids or rewriting any ads.

The technique is called "permutations." It's not a secret, but very few advertisers actually bother to do it. The basic concept is simple - you take a list of words and work up every possible combination of phrase and exact match bids.

This gives you a clear edge vs. competitors who are running broad matches, and the data you collect on one word order vs. another will really open your eyes about how people search.

The video uses Aaron Wall's free keyword list generator tool, and runs 11 minutes.

Free Video On Keyword List Permutations for Adwords