Winning Colours for Your Web Site
by Nina Menezes
Did you know that visitors form their first impression about your Web site within the first 10 seconds? And what role does colour play in a Web site and how does it affect us?
What role does colour play in a Web site and how does it affect us?
A Web site helps to communicate through the use of colours. Colours can portray positive or negative feelings. Negative colours can confuse visitors, hurt the credibility of your website and drive away customers. Negative colours can attract customers and turn prospects into buyers. Colours affect our mood and will have an effect on our visitors as well because certain colours bring up certain emotions in our brain.
What emotions do certain colours bring up?
Visitors respond psychologically to colours on your website. Colours are either warm or cool. Warm colours such as orange, yellow and brown convey cheerfulness and enthusiasm. Cool colours such as green, blue, pink and purple are peaceful and relaxing.
How do I choose the right colour?
A good rule of thumb is to select colors based upon the type of effect you'd like to achieve. For example, if your audience consists of new mothers and you are selling baby clothes, use soft blues and pinks. The colours you choose should create an inviting feeling and add personality to your site.
Once you have chosen the colours for your site, use the same colours throughout your site. Avoid using too many colours on your website as this will make your site look busy and confusing. Use light colours for backgrounds and darker colours for foreground text. Colours on your site should complement each other. Limit your colours to 2-3 colours. See colour combinations for Web site. A limited colour palette can be very appealing and add a sophisticated feeling to your Web site.
Colours and their significance
Using bright red and bright blue on your Web site is not a good idea! Trying to focus on both bright colours will strain the eye. A popular colour combination on Web sites is a blue-and-white combination or different shades of blue, Blue represents peace, calmness and stability. People trust Web sites with blue colour more.
Your Web site can make a visitor feel welcome, relaxed, comfortable and generate trust with the right use of colours - just like an inviting comfortable home! Don't lose your Web site in a maze of million Web sites. Use colours effectively to draw your customers in and entice them to buy your product or service.
We've put together a web page showing some sample website colour combinations, feel free to borrow any of these colour schemes for your own work.
About The Author:
Nina Menezes is a professional web designer and consultant from Toronto, Ontario, specializing solutions for women in small businesses. Her eye-catching designs can be seen at Interdream Web Design (http://www.interdream-designs.com).